Our Story

The business has taken on a life of its own and seemingly on its own. Unless you live inside the head of Chris Kellum. He is always thinking about the next step- always trying to make things better, always trying to find ways to improve. His fastidiousness with his business and his machines comes from his inability to surrender to challenges. He possesses the kind of fortitude of which most are envious, and of which has catapulted this once tiny business into a thriving and real-life dream come true.

Prior to the inception of Custom Rugs, Chris was born into the flooring and carpet industry. His first industry relevant job was in flooring: selling for his dad at an Abbey carpet store in Florida.

He was immediately drawn to the business and has accumulated over 25 years of industry experience on the sales floors of myriad carpet stores throughout the country. As a result, Chris has relevant experience but also a diverse understanding of the needs of his clients.

Who are we?

In 2012 Chris moved (and settled) in beautiful Coeur d’Alene Idaho, where he met his future business partner and future wife at a Great Floors. Katy is a small town girl, raised in tiny Harrison Idaho and born and raised in the PNW. Not long after their first child together was born (Claire) Custom Rugs became a sapling business. Chris took up an old machine from a friend at Carpet Barn in Spokane and began making rugs for the Carpet Barn stores in an effort to support Katy and the new baby Claire.

Why we do what we do

He fell in love. He fell in love with the process of making something tangible for people, who in return greatly appreciated the work. The finicky sewing machines were difficult at first to deal with- constantly breaking, off-time, or jamming. It was not easy to learn how to use the machines. Not easy to tear them apart just to put them back together again with no success. There were many late nights. Up until midnight regularly, just in an effort to finish the small 5X7 area rug he had promised Carpet Barn.
Custom Rugs went from working in a small apartment, to a rental house garage floor, to an extended garage in a home they owned and now to a retail space in CDA.
Over 6 years later the business is thriving and Chris has mastered his craft. Chris and Katy are thrilled to be providing the PNW with the highest quality and most custom rug business in the Eastern Washington, North Idaho and Western Montana market. They offer a variety of carpets to choose from including any size, any shape and any edge you can imagine.

From us “We know shopping for an area rug can be difficult at times. We want to provide you with an experience that leaves nothing to be desired. We want to make you something that fits your unique space and style with no compromises.”


-Katy Chris